Greenland’s global expansion takes shape with high praise world wide
With the recent gradual maturity of international trade and increasing prominence of investment outcomes, Greenland Group, as a model of Chinese enterprises in internationalization is attracting an increasing amount of positive media attention at home and abroad. As the only delegate of Chinese property enterprises, Chairman and President of Greenland Group, Zhang Yuliang was invited to attend a series of events as part of the G20 Leaders’ Summit and was interviewed by such media as Xinhua News Agency, Bloomberg, CCTV and local media in Australia.
Zhang Yuliang pointed out in his exclusive interview that the signing of the China-Australia Free Trade Agreement provides a broader space for the economic and trade relationship between Australia and China. The investment fields of Chinese enterprises in Australia should go beyond traditional energy and resources and further expand to new areas including basic infrastructure, urban renewal, agriculture and finance. He said the total areas under construction of Greenland Group globally is over 75 million square metres with a total overseas investment of USD20 billion. This year’s overseas revenue will be more than CNY20 billion, possibly reaching CNY24 billion and expected to double next year. With the promotion and support of leaders in Australia and China, Greenland Group will continue to increase its investment in Australian property by further expanding its projects in Sydney, Melbourne and Brisbane and accelerating cooperative negotiation on the acquisition of Australian agricultural and food enterprises to raise the economic cooperation to a higher level and make a greater contribution to the friendly exchange and cooperation between both nations.
A press release named A New Round of Internationalization of Capital Embarks Greenland on its “Chinese Story” was published on Xinhua and Daily Telegraph on 17 November, 2014. The article pointed out that Greenland Group, through internationalization practice constantly adjusted its view and perspective making an organic integration between its internationalization and China’s global strategies. It also reported that Greenland Group took full advantage of its prominent mixed-ownership enterprise status, which greatly increased the efficiency of decision-making, effectively controlled risks and guaranteed profits providing an important guarantee for the rapid and successful seizing of investment opportunities. In addition, influential local Australian newspapers The Australian and The Australian Financial Review both published exclusive reports appreciating the contribution made by Greenland Group to the development of the agricultural and food industry in Australia and believed that given the favourable environment of signing the China-Australia Free Trade Agreement, investment from Greenland Group, the largest property developer in China and its expansion of markets will accelerate urban construction, enhance economic vitality and create job opportunities.
Being the only delegate of Chinese property enterprises, Zhang Yuliang’s attendance at a series of events in G20 Summit and the recent outstanding outcomes achieved by Greenland Group overseas are attracting a great amount of attention and praises from mainstream media in China. The most favourable story Greenland Group’s Upgraded “Going Global” Creating All-Win Situation published on the second page of Liberation Daily, the official newspaper of Shanghai Municipal Party Committee on 20 November, 2014 noted that through years’ of overall arrangement ‘an international Greenland started to take shape and Greenland Group created a new pattern for Chinese enterprises’. “Going Global” referring to serving customers across the world and creating win-win situation for market development, customer service and local investment through systemic arrangement. The article also pointed out that Greenland Group proves that Chinese capital and Chinese brands are able to penetrate and take root in an international market. In addition, 21st Century Business Herald, China Business News, Reuters and Hong Kong Economic Journal have all published relevant reports attaching great attention and praising the global business development of Greenland Group.
